Google adwords-reporting

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Google Reporting and Analysis Exam Practice Test 認定 adwords-reporting 試験問題:

1. Gary is managing a website for his organization and he's been using Google Analytics for seven months. Gary is now working to optimize page popularity on his site with Google Analytics. There are two approaches to optimizing page popularity. One approach is to add high quality referral sites to placement target. What is the other Google Analytics recommendation?

A) Increase the Google AdWords bids.
B) Add more links within the existing URL to the pages to be optimized.
C) Find high performing keywords to add to your campaigns.
D) Participate in the Google Analytics Benchmarking Service.

2. You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

A) Filter out unqualified clicks
B) Include deals and benefits
C) Relate ads to their landing pages
D) Define a clear call-to-action

3. You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?

A) Create one campaign for all of their products to maximize ad exposure.
B) Create a campaign based on their products and use placements to target their audience.
C) Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
D) Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.

4. Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?

A) On her Google Analytics destination URL
B) On every page of her website
C) On her index page
D) On her home page

5. Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configurethe tracking?

A) Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.
B) Jane should actually use Google Analytics for this task.
C) Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page.
D) Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page."

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